Campaign realized for Agfa® FESPA 2021 international show within the multicultural agency Regular Switch in São Paulo, under the direction of Julien Sappa. The company is one of the biggest benchmark in the printing industry and offers a wide range of innovative technologies like imaging systems and IT solutions over 150 years.

To illustrate this identity steeped in history, each visual support is designed on a modular pattern system in which predominate dynamic and colorful geometric shapes : the brand's emblematic red color stand out as the guiding line of the campaign. The visuals are respectively declined on posters, flags, totems and table tops.

More on : https://www.agfa.com/printing/fespa-2021/?lang=fr