Stomycare©
↗ Brand identity
↗ Packaging
↗ Logotype
Stomycare© is a medical device for ostomates, nominated for Campus Création 2020 competition. Focused on the concept of care, the brand wants to be close to its patients by offering them a better comfort of life and self-confidence despite an ostomy pouch extremely disabling.
The logotype is intended to be soft and reassuring, in tones familiar to the medical world. The round circle symbolises two principles : on the one hand the valve which characterises the medical device, on the other hand the virtuous circle which is established between the ostomate and the caregiver.